Profits Sag for Erectile Dysfunction Drugs
How ironic. They can't get their profits up, so they're giving American males a second dose of brainwashing.
[Pfizer] the maker of impotency pill Viagra plans to launch a second non-branded, educational ad campaign about [erectile dysfunction] on Wednesday to complement one running since late last year.The first dose convinces men that there's something wrong with them. The second dose coaches victims from the first campaign on how to get over the embarassment of discussing it with their doctor. Brilliant!
The double-dose of education comes as Pfizer tries to lift Viagra's sagging sales, which have dropped in each of the last two years.
In the latest ads, a doctor stands in an empty sports stadium to emphasize the vast number of men who suffer from the condition— half of the men over age 40. The campaign's tagline is "Just Ask Today."I've decided to release a counter campaign of my own: "You're Okay." and "They Only Want Your Money."
The motto of the first effort is "Make the Call." It encourages men to call to receive features, more information about the condition, and doctor recommendations.
Growth in the erectile dysfunction market failed to live up to analysts' predictions. Many thought the market would expand after Cialis, marketed by Eli Lilly and Co. and ICOS Corp. and Levitra, sold by GlaxoSmithKline PLC and Schering-Plough Corp. entered the fray.So, you see guys, they want you to think that your girlfriend or your wife is disappointed in you when in reality it's their shareholders and Wall Street bankers that are disappointed in them!